profile

Why Where Matters

📢 A New Chapter for Why Where Matters

Published 12 months ago • 2 min read

Hey Reader,

​
Apologies for the extended gap in posts, but I've been swamped with requests since the Where Matters book launched. While this is certainly a good problem to have, it means I need to make some adjustments to deliver the quality content our readers deserve.

Fortunately, I have a colleague who joins me weekly to discuss the very topics we cover in this newsletter, and he's offered to become a contributor. Bryan Small has been an LBS integrator for 30 years, spending most of his career "in the trenches" implementing systems. Few professionals possess Bryan's breadth and depth of experience in this industry.

Where Matters - Book

Healthcare's Playbook for Location-based Services 2.0 and AI

– "A Care Traffic Control Manifesto".
​

🎯 Real-World Insights from the Field

Bryan will deliver practical, timely insights on LBS topics—the kind of "tell it like it is" perspective we need more of, perfectly aligned with our mission. I expect his contributions will complement my posts on emerging LBS technologies and AI beautifully.

đź’ˇ The Care Traffic Control Vision

The dream for Why Where Matters has always been seeing Care Traffic Control implemented in practice. This journey began in 2018 when I co-founded Navv Systems, where we created an operational digital twin used for workflow automation across 22 US hospitals.

Our Track Record:

  • Labs workflow: Functioned like Amazon's package tracking using indoor GPS—eliminating lost specimens entirely
  • Patient Transport: Achieved consistent 15% throughput improvements
  • EVS operations: Deployed location-aware dispatching for teams exceeding 300 employees

Every customer loved the product. So why didn't it take off? One major barrier: awareness.

🚀 Healthcare's Digital Awakening

Healthcare leaders are finally taking notice. Despite intense AI focus, sophisticated customers recognize that sensor-based systems become exponentially smarter with AI integration, while AI becomes dramatically more intelligent with sensor data. They understand how easily organizations can fall behind given today's accelerated development pace.

Our mission remains clear: ensure no one gets left behind by spreading awareness of these transformative capabilities.

🎉 Looking Forward

Bryan and I are thrilled to open this new chapter. I'm especially excited that Care Traffic Control is receiving the attention it deserves. Whether you're beginning your LBS journey or planning your Care Traffic Control implementation, you're in the right place.

Until next week,

Paul E Zieske
​Location Based Services Consulting

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
​Unsubscribe · Preferences​

Why Where Matters

A revolutionary approach to healthcare operations using Location-Based Services that feature workflows. If you are a consultant, improver, vendor or leader who wants to learn about new systems of efficiency you are in the right place.

Our weekly newsletter that tackles the complex world of location based services using concepts from Care Traffic Control. Taping into IoT, digital twins, geolocation and mobile devices we provide insight to an industry that is primed for new ideas.

Read more from Why Where Matters

Thanks for Reading One year ago, I set out on a mission to educate the healthcare market about the transformative potential of location-based services. Having been a customer, an improver, and a self-proclaimed innovator in this space, I founded a company with a product that customers loved. But a question nagged at me: Can you truly call yourself an innovator if the broader market isn't using your innovation? Perhaps not. While friends and advisors consistently said, "Healthcare desperately...

1 day ago • 2 min read
Can You Trust the AI?

Hey Reader, Finally, people are waking up to the fact that generative AI is mostly an enabling technology. By itself, it is an extraordinary tool for accessing, synthesizing and learning from information. It becomes much more consequential when it is paired with the right context. Last year we predicted that “agent washing” would flood the market. Put an AI interface on an existing product, call it an agent and promise automation. Now buyers are discovering the difference between AI that can...

3 days ago • 4 min read

Hey Reader, The Missing Layer Between AI Hype and AI Success How Precursor’s Digital Shadow Prevents the 95% Failure Rate Let that sink in. Ninety-five percent. Billions invested. Almost nothing to show for it. But here's what the research reveals: The AI itself usually works fine. The technology isn't the problem. The problem is that AI is deployed to processes that are more complex than they appear. They contain hidden dependencies, informal workarounds, and tribal knowledge outside formal...

6 months ago • 4 min read